About Us

SFC Fluidics Inc. is a medical device company with a mission to advance healthcare and improve quality of life through our enabling microfluidic technologies. The company’s vision is to become a recognized global leader in the drug delivery and health monitoring markets where our unique product lines improve lifestyle and affordability. We believe our drug delivery platform provides a technological leap in performance and will dramatically improve therapy compliance rates in several important disease markets.


What We Do

SFC has developed a small, low cost, highly-accurate, and software-driven disposable pump that is well-suited to a wide range of injectable drugs. For its first target market, SFC is applying its miniaturized dosing pump to the $9b insulin delivery industry to provide a more effective, convenient, and affordable means to manage diabetes. Controlled by a smartphone app, this stand-alone pump allows better adherence to prescribed therapy which in turn allows patients with diabetes to live an active lifestyle.

SFC is also working with partners to drive product evolution in diabetes care by developing  an integrated, closed-loop automated insulin delivery system, also described as an artificial pancreas. 


The Team


Anthony Cruz - Chief Executive Officer

Mr. Cruz has over 25 years’ experience in life sciences & medical devices. Prior posts include VP-Business Development and Strategy at Covidien Surgical Devices (now Medtronic) and Business Director at Becton Dickinson’s Diagnostics Division. He has played leadership roles in two successful biotechnology start-ups with both eventually reaching the public markets, each with significant market valuation. Mr. Cruz, a former US Air Force officer, has a B.S. degree in Chemical Engineering from Tufts University and an MBA from Stanford Graduate School of Business.

Donald Jackson - Chief Financial Officer

Mr. Jackson has over twenty years’ experience as a CFO primarily with global manufacturing companies including Facet Medical Technologies, a private equity owned medical device manufacturer serving the diabetes market, and Porex Corporation, a division of WebMD providing components to OEM manufacturers of medical, consumer and industrial products. Don graduated Magna Cum Laude from Wake Forest University with a B.S. of Accountancy.

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Gregory Lamps - Consulting Head of R&D

Mr. Lamps is responsible for the later-stage development of the Company’s products. Prior to SFC, Mr. Lamps was Head of R&D at Facet Technologies leading product development for the diabetes market. Greg has a B.S. in Mechanical Engineering and M.S. degree in Manufacturing Systems Engineering from Stanford University and an MBA degree from the Stanford Graduate School of Business.

Barry Ginsberg, MD, PhD - Consulting Medical Director

Dr. Ginsberg is an internationally-recognized expert in diabetes. He was VP for Worldwide Medical Affairs for the Diabetes Division of Becton Dickinson. Barry has served on the board of directors of the American Diabetes Association and as president of the board of directors of the ADA (Iowa Affiliate). He has an undergraduate degree with highest honors in chemistry from Harpur College, SUNY Binghamton and an MD and PhD in Molecular Biology from Albert Einstein College of Medicine.